Banner Ads

What is web banner design?

Web banners or banner ads are a form of advertising, usually images combined with text elements, to place on websites. Web banners can take several forms and sizes, but they’re almost always used to promote a brand or advertise a product. The purpose of web banners is to catch a website user’s attention and communicate a promotional message. Web banners may advertise special sales or discounts, or contain a call to action such as signing up for an email list or starting a free trial for a service.

Web banner design incorporates principles of graphic design and typography, as well as digital marketing. Static advertisements created for websites aren’t created exactly like print advertisements, and graphic designers must adhere to guidelines for use on the web.

How do I create a web banner?

Creating a web banner involves a deep understanding of graphic design, typography, and internet marketing. Ad banners typically follow a certain structure as well, incorporating a company logo, message, and call to action button in a certain order to make the banner easier to read. Imagery is important for web banners as well, and it’s important to use relevant and consistent images that make your brand recognizable. Some web banners may include animation, which is better at capturing attention. Animations should be simple, however, so they don’t distract from the ad’s overall message.

Designing a web banner that ticks all these boxes isn’t as easy as it seems. To have a design that both impresses and converts website users, you need a designer with experience creating high-quality, successful web banners.

What size is a banner for a website?

Web banners are always square or rectangular in shape and may come in different sizes. The most common sizes for ad banners are:

• Leaderboards – 728x90px
• Half page – 300x600px
• Medium rectangle – 300x250px
• Large rectangle – 336x280px

The size you choose will depend on the layout of your web page. You should also consult with an online graphic designer for advice about the best size banner for your needs. A designer specializing in web banners will be able to tell you what works best.

How do I hire a graphic designer for a banner ad design?

Finding a freelance graphic designer who specializes in creating web banners isn’t difficult if you know what you’re looking for:

• Previous experience: Not only should a qualified web banner designer have experience creating banner ads, but they should also have a decent understanding of digital marketing. Before hiring someone, ask to see a portfolio of their work.
• Style consistent with your brand: Graphic designers each have their own style. You should hire a web banner designer with a style that matches your branding or is similar to the vision you have for your banner ad.
• Communication skills: Artistic ability is only half of the job of a web banner graphic designer. A good designer will be able to discuss your ideas with you clearly and translate your ideas into an effective web banner.

How much does website banner design cost?

Because website banners can convert many potential leads, they have a high value for brands. If you want a professionally designed ad banner designed to attract customers to your website or landing page, then you can expect to pay a bit more. The more experience a graphic designer has and the more specialized they are, the more likely they will charge a higher rate.