Packaging Design
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Find An Amazing Freelance Package Designer
Package design is the first thing your customer will notice when they use your product. It’ll help your product stand out from the competition on the shelves or online catalogue. Great package design can also give your customer a sense of satisfaction from unboxing it. For this reason, it’s important to find a product package design freelancer who’s got the skills and experience to help you get it right. The right freelancer can bring your vision to life and ensure your product has the package design it deserves. Browse our listings to find the perfect freelancer to make your product pop.
FAQs
What makes good package design
Partly, good package design just comes down to taste. But it’s also important to pay attention to the fundamentals:
- Study the competition. What package design do your competitors use? What do you like and dislike about it? Why do you think they’ve made the box design choices that they have?
- Think about the context your package will be seen in. Package and box design needs to be contextual - it may need to be a different design depending on if it will mostly be sold in store or online.
- Think about your customer. What are they like? Are they predominantly male or female, what are their interests and desires? All of this should be factored in so you end up with appealing package design.
- Use of patterns and colours. Repeating patterns can make your package design instantly recognisable. Using colours that complement each other can also make your package design appealing to the eye.
- Use of space. You should consider the space you have available on your package - you don’t want to waste space, but you also shouldn’t be afraid of leaving empty or ‘negative’ space on your package design. This can help the important elements, like your brand name, stand out.
- Use of materials. Your package must use the right materials so that it is sturdy and durable, but still appealing to sight and to touch. You should carefully consider what materials to use in your packaging.
- The package designer you choose. A lot of the quality of the result comes down to the creativity of the designer, so make sure you talk to them first before engaging their services to ensure they’re a good fit.
Why is product package design important?
Getting the right product package design is incredibly important. There are three main reasons for this:
- It can be what makes your product stand out from other competing products on the shelf or in an online store. Great package design attracts the eye and can be the difference between making a sale or not.
- It gives a customer a sense of the quality of the product. Amazing package design makes a customer feel like the product within must also be great quality. It shows that you were willing to put the time and effort in to get it right.
- It makes the customer feel good when they unbox the product. Really creative package design can make the unboxing itself feel like a delight. This will leave your customer with a great first impression.
What is the difference between product packaging design and box packaging design?
There isn’t too much difference! The terms are often used interchangeably. If your product package doesn’t involve a box at all, then perhaps you wouldn’t use box packaging design to describe it. But otherwise you can say product packaging design or box packaging design and mean the same thing.
How much does package design cost?
The cost of great package design can vary significantly based on the product and the brief. If it’s just a label design you need, it won’t take too long so it could cost around $5-$10. But if you need a more involved box design you may need to pay more to ensure you get a quality result that your customers will love. You should think to yourself - how much is it worth spending to get this right? The package design could be the difference between your product being a hit or a flop!