Logo Design
A logo is often the first thing a potential customer sees. Make sure it stands out. Hire a logo designer today.
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How to commission a professional logo design
The freelance graphic designers offering services on Anytask.com cover a wide range of graphic design types, including professional quality business logos that will help people easily identify your business or brand. Most of us have felt the pull of a well-designed logo, so you know how important it is to identify your brand in the blink of an eye, to capture its essence in just a single image. But it’s understandable that you may have some questions about how to get this important and iconic part of your business or website designed! We’ve compiled a list of frequently asked questions about logo design to help you get started.
FAQs
What is logo design?
Coca-Cola, Google, Domino’s Pizza, IKEA. Think of any big brand or company, and chances are you can picture their logo along with the name. A good logo design does just that - creates a strong, memorable image that’s easily associated with your company or brand. True, each of these businesses benefits from being huge already. But you can also see how each of their logo designs in some way encapsulates their brand. Professional logo design combines design principles and company values or characteristics to create an image, sometimes with text, that represents the business in a clearly identifiable and memorable way.
Do I need text in my professional logo design?
Some form of text often helps, but it’s not required. Think about the size and purpose of your business. Is it something a customer will use often? Is your customer base large or small? How well-known is your business already? Can the name of your business actually be represented in an image? A mascot or emblem? Think Apple or Shell, Twitter or McDonald’s. Ultimately, your freelance logo designer will work with you to decide on what’s best. They may even offer various versions of the logo, some with text and some without but all in the same style, that you can use for different purposes. If not, you can discuss this possibility with them.
Are freelance logo design services actually worthwhile?
Absolutely, especially if you are a new or small business and operating on a budget. The logo designers on Anytask.com are often highly experienced and will share samples so you understand what quality or style to expect. At the very least, a freelance graphic designer can work with you to create some mock ups at a reasonable price, and you can decide how you want to move forward.
What information will I need to brief my logo designer?
You’ll need to know where and how you plan to use your logo so the logo designer can provide the logo image files with the right specifications. You’ll likely use it on a webpage, but will you also be printing it on t-shirts or company swag? Be sure to research any size or resolution specifications required by a third party printing or other service provider so you can request the logo is provided by your selected graphic designer in the appropriate formats. Be sure to agree this with them before they start the work.
To ensure you get the best business logo, you’ll need to brief the logo designer on any particular styles or colour schemes you want to explore. It often helps to share a bit of context with them about your business, like the services or products you provide, your typical consumer base and any values or quality standards you have.
Will I need to provide example business logos to my logo designer?
It’s not required, but will certainly help if you have some general styling or imagery you particularly like and want the graphic designer to explore. Ultimately, your designer will work with you to create something completely unique to your business.
Will my logo designer send me samples of my custom logo design?
Graphic designers will often send you samples or mock ups before finalising the design and agree to a certain number of revisions before final delivery. This information is often included in a logo designer’s profile, so you can check what’s included in their services beforehand or reach out to them to ask. They may be very willing to negotiate based on your needs and budget.
How will I receive my finished custom logo?
A freelance designer will usually share their work as a high quality PDF or JPEG file. They may also be willing to share the design program file with you directly in case you decide to make some small tweaks or changes to your custom business logo, like a PSD file for Adobe Photoshop. Just be sure you have the logo designer’s permission to make changes to the file or share with another designer in the future.
How much do business logos cost?
Businesses specialising in graphic design will easily charge upwards of $200 per hour of work. On a freelance services website like Anytask.com, you’ll pay a small fraction of this cost. Most of the graphic designers currently offering their services on our site charge in the range of $1-$100 for about 1-7 days turnaround time. So depending on how many revisions or versions you’ve agreed with your freelance logo designer, you’ll often get your business logo much more quickly as well!