SEO

What do SEO services include?

When you hire an SEO expert or agency, you can expect a range of online marketing and search engine optimization services. The primary goal of SEO services is to help websites rank more highly in search engine results pages by conducting keyword research, performing backlink analysis, restructuring your website, doing an SEO audit, providing reporting and insights, and more.

SEO services may encompass on-page SEO, off-page SEO, and technical SEO. What’s the difference between these three specializations?

• On-page SEO includes improvements to your website’s content, title tags, keywords, and more.
• Off-page SEO includes optimization services that focus on your brand’s online presence, such as your site’s backlinks, social media presence, or email marketing.
• Technical SEO focuses on improvements to the backend of your website, such as page speed, site architecture, and more.

Some online SEO services may focus on only one of the above specialties, while others may include all three.

What are online marketing SEO services?

SEO plays a vital part in your digital marketing strategy. Your website should attract your target audience and convert them into potential customers. However, your audience cannot find your website if it isn’t optimized for search engines. Marketing and SEO services help you improve your website so that your potential customers can find you more easily.

How do I know which type of SEO I need?

There’s more than one type of SEO. Marketing SEO services may differ if you’re a local business wanting to attract local search traffic or an eCommerce site selling your products online.

When you’re searching for a pro SEO specialist, you’ll usually come across four types of SEO:

• Local SEO: Local SEO focuses on helping businesses rank in search engine results for local web searches. Local SEO marketing may include optimizing for Google My Business, creating local content, adding location pages to your website, and more.
• Technical SEO: Technical SEO covers the backend of your website, including things like backlink analysis, schema markup, website migrations, SEO audits, and more.
• eCommerce SEO: eCommerce SEO focuses on product optimization, enhanced eCommerce analytics, and increasing overall sales on your eCommerce site.
• SEO Audit or Analytics: Analytics and reporting are an integral part of all SEO services. In addition to a regular SEO audit, it also includes using Google Analytics, reporting user behavior data, and other insights.

When should I ask for SEO help?

When your site doesn’t rank as highly in search engine results pages as you’d like, and you can’t figure out why, it may be time to hire an SEO service or SEO freelancer. Some companies wait until something goes wrong, such as website traffic dropping off suddenly, to contact an SEO specialist. It’s always better to hire a pro SEO before a crisis hits your website, however.

Should I hire an SEO freelancer or SEO service?

SEO experts come in all shapes and sizes, to fit all manner of businesses. An SEO freelancer may have the qualifications and experience that match your needs, or an agency might be better suited to your marketing strategy. If you work with a freelance SEO specialist, you may get more personalized attention and SEO services than if you hire an agency.

How much does SEO cost?

Quality SEO services range in price. SEO experts differ in what they offer and their pricing reflects this. The one thing you should keep in mind regarding marketing SEO services is that the highest-quality services will never be free. And unless you’re an SEO pro yourself, it’s always better to hire someone with knowledge and experience to provide you with SEO help. You should be willing to set aside part of your budget for dedicated online marketing SEO services.